Endless Choice is Modern Life’s Cruelest Joke

Count how many decisions you've already made before 9 AM—what to wear, eat, watch, read, check. Your grandparents made three career choices in their entire life. You'll make three hundred before lunch. More options doesn't mean more freedom—it means more paralysis. While you're researching the 'perfect' choice, someone with fewer options is already building. The secret isn't learning to choose better. It's learning to choose less.